01
Scope
Clarify the user, workflow, constraints, risk, and smallest useful proof.
Engagement model
Smaller scope. Better proof. Cleaner launch.
The process is intentionally plain: understand the real workflow, choose the first valuable slice, ship it, and use evidence from the product to decide the next move.
02
Shape
Turn the scope into a build plan with milestones, tradeoffs, and launch criteria.
03
Build
Ship working slices with direct review loops and evidence from the running product.
04
Launch
Deploy, verify, monitor, and decide what should be hardened or cut next.
Work range
The work can be software, an AI workflow, a coaching plan, or a hybrid system that turns coaching judgment into something repeatable.